Tuesday, 1 November 2016

Audience Profiling

Audience Profiling
Demographic- Demographic profiles consist of age, gender, regionality, marital status and social status.

Psychographic- Psychographic profiles include categories of mainstream, succeeders, apires, reformers and individuals.

Primary audience- Are those who the distribution companies are desperately trying to target/entice.


Secondary audience- Are potential consumers who may also be attracted to the text.

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