Audience
Profiling
Demographic-
Demographic profiles consist of age, gender, regionality, marital status
and social status.
Psychographic-
Psychographic profiles include categories of mainstream, succeeders,
apires, reformers and individuals.
Primary
audience- Are those who the distribution companies are desperately
trying to target/entice.
Secondary
audience- Are potential consumers who may also be attracted to the
text.
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